One of the first things I learned when I moved to New York City is that people don’t follow the signs. People go when other people go. And people stop when other people stop. It doesn’t matter much what traffic is doing.
I’ve noticed, if I don’t go when the light turns to walk, that other people will often wait with me. And sometimes people that come up from behind will stop and wait too.
People follow people, they don’t follow signs.
It’s surprising then that we have so many rules in life and in work. Even if people can remember the rules, or the rules are right in front of them, they aren’t likely to pay attention if other people aren’t.
So, if you have something you want other people to do you should start by doing it yourself. Make sure other people can see you doing it. People will follow.