Way too many people get carried away with reports in business. Often obsessed with what the report contains and not enough on what they can do with the information. They always want to cram more information in, more charts, graphs, data and visuals. But, the overwhelming majority of reports measure lagging indicators. They measure how bad things are. That’s it.…
Month: May 2015
Keurig idiocy
This just happened, and it shouldn’t be shocking: Keurig Green Mountain gets roasted. Stock drops 10% If you don’t think of your customers, they aren’t going to think of you. How stupid do you have to be to think you can take away freedom in your product and somehow be more successful. Anyone with a brain could see this coming…
What your customer isn’t telling you: how much
Would you buy insurance if the insurance company charged you the premium after a disaster strikes? And the best they could do for you is to estimate what that premium might end up costing? Would you buy a car before the engineers designed it? With the commitment to pay whatever it costs when the car rolls off the assembly line…
What your customer isn’t telling you: results
Have you ever bought something in earnest only to find yourself unimpressed two weeks later? And after a few years you find it under a pile of papers in a box in the back of a closet? We all buy things we don’t really need even though, in the heat of the moment, we really want to have them. A…
From minimally viable to amazing
Last year I made the trek from Seattle to New York City. A gym is one of the first things I look for when I move. In fact, it’s a criteria that I evaluate when deciding what neighborhood to live in. Fitness has been a big part of my life for 14 years now. A bad gym experience negatively affects…
What your customer isn’t telling you: picking up the phone
Going to the doctor incurs a cost for every visit. Same with the veterinarian. When you feel sick chances are you put off a checkup until you know for sure you aren’t getting better. Why? Because it costs money and it’s a hassle to go in for a checkup. Same with a pet. It’s not a bad thing that these…